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Impress Your Interviewer with a Stellar Answer to 'What Do You Know About the Company?

Impress Your Interviewer with a Stellar Answer to 'What Do You Know About the Company?

Impress Your Interviewer with a Stellar Answer to 'What Do You Know About the Company?

How To Answer "What Do You Know About The Company?". 


In a job interview, it’s not uncommon to be asked, “What do you know about the company?” While it may seem like a simple question, it’s actually a critical one that carries significant weight in the hiring process. The question may seem straightforward, it serves an essential purpose in the hiring process. 

Interviewers want to know if the candidates have taken the time to research the company, understand its mission and values, and determine if it aligns with their own career goals. Moreover, by asking this question, interviewers can assess a candidate’s level of enthusiasm and interest in working for the company. It will help the candidate to stand out from others and increase your chances of landing the job.

Moreover, by understanding the company’s history, mission, and values, the candidates will better position to align their skills and experiences with their needs and ultimately contribute to company’s success. It also gives the interviewers a chance to gauge a candidate’s communication skills and ability to articulate their thoughts clearly and concisely. 

In short, getting right “What do you know about us?” answer is the best possible way for interviewers to ensure that they are hiring someone who is not only qualified for the role but it is also genuinely invested in the organization’s success.

How To Answer “What Do You Know About the Company?


The interview process can be a nerve-wracking experience, especially when you’re faced with the question “what do you know about our company best answer”. It is a question that often catches candidates off guard, but it is also an excellent opportunity to showcase your knowledge and enthusiasm for the company.

Researching the company before the interview is essential. You want to be able to demonstrate that you have done all homework and have a good understanding of the company’s values, mission, and products or services. Here are some important tips on how to “what do you know about this company/organization answer”.

Start with the Basics: 

Before diving into the specifics, give a brief overview of what the company does. This could include the industry they operate in, the types of products and services they offer, and their target audience. It is important to establish that you have a basic understanding of the company’s operations.

Look for Recent News and Developments:

Companies are constantly evolving, and staying up-to-date with their latest news and developments can give you an edge in the interview. Take a look at their press releases, social media pages, and any recent news articles to see if there have been any major changes or announcements. It will help you providing the best answer to “what do you know about the company?”. For example, if the company recently launched a new product, you could mention how impressed you were with the innovation and explain how it aligns with your own interests and skills.

Find out about the company culture: 

Before providing best answer to “What do you know about the company”, researching the company's culture can also be valuable. Look at their website, social media pages, and review sites like Glassdoor to see what current and former employees are saying about working there. If the company values teamwork and collaboration, you could talk about how you enjoy working in a team environment and give examples of successful teamwork experiences from your previous roles.

Connect the company values to your own: 

Many companies have a set of core values that they strive to uphold. These values may include things like integrity, customer service, or innovation. If you can align your own values with those of the company, it can help demonstrate that you're a good fit for the role. For example, if the company values innovation, you could talk about a time when you implemented a new process that improved efficiency at a previous job.

Be genuine and enthusiastic: 

Finally, it's important to show your enthusiasm for the company while giving answer to “what do you know about the company”. If you're genuinely interested in the company and its mission, that will come across in your interview. Show that you've done your research and that you're excited about the opportunity to work for the company.

Here are some - what do you know about our company sample answer


  1. For a job with a company that well-known as a renewal energy supplier, a candidate could answer:

"I know that your company is a leader in the renewable energy industry, and you're committed to creating a sustainable future. I was impressed by your recent announcement of a new solar energy project that will provide clean energy to local communities. As someone who is passionate about environmental sustainability, I would love to be part of a team that is making a positive impact."

  1. When interviewing for a job with a law firm, candidate can provide the following “what do you know about our company” sample answer:

"I know that your company is a well-respected law firm that specializes in intellectual property law. Your team has a reputation for being at the forefront of emerging technologies, and you've worked with some of the most innovative companies in the industry. As someone who is fascinated by technology and its legal implications, I'm excited about the possibility of joining a team with such expertise."

  1. If the company specializes in providing technological support to local healthcare, the candidate could answer as:

"I know that your company is a leading provider of healthcare services, with a focus on patient-centered care. Your commitment to innovation and technology is reflected in the development of your telemedicine platform, which has made it easier for patients to access care remotely. As someone who is passionate about improving access to healthcare, I'm excited about the opportunity to contribute to a company that is making a difference."

  1. A candidate can provide this answer when interviewing for a job in a startup company that working on e-commerce development:

"I know that your company is a fast-growing startup that has disrupted the retail industry with your innovative approach to e-commerce. Your personalized shopping experience and commitment to sustainability have set you apart from traditional retailers. As someone who is interested in entrepreneurship and disruptive technologies, I'm excited about the possibility of joining a team that is changing the way we shop."

  1. When interviewing for a prospective job role in a business consulting firm, a job candidate can provide this “what do you know about us answer”:

"I know that your company is a global consulting firm that specializes in strategic planning and business development. Your team has a reputation for delivering results and creating long-term value for your clients. As someone who is interested in working with a diverse range of businesses and industries, I'm excited about the possibility of joining a team with such expertise."

  1. For a job role with a reputed non-profit organization that serves charitable purpose, the candidate can answer in the following way:

"I know that your company is a well-established nonprofit organization that is committed to addressing social issues like poverty and homelessness. Your programs have made a real difference in the lives of people in need, and your partnerships with other organizations have helped to create a more coordinated approach to tackling these challenges. As someone who is passionate about social justice and making a difference in my community, I'm excited about the possibility of contributing to your mission."

Conclusion On How To Answer "What Do You Know About The Company?". 

So, there is no surprise that the question "What do you know about our company?" is an excellent opportunity to demonstrate your research skills, your understanding of the company's values and mission, and your enthusiasm for the position. 

By preparing ahead of time, researching recent news and developments, and connecting the company's values to your own, you can showcase your fit for the role and your eagerness to contribute to the company's success.

Remember, the more you know about the company, the better prepared you will be to answer this question with confidence and finesse. Best of luck in your next interview!

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